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Animelfare branding

FREELANCE PROJECT

This project aims to brand Animelfare into an appealing brand for people. The brand positioning places Animelfare as a clothing line for animal lovers, as some of their profits go to animal welfare programs.

The style guide was chosen in a way to also please the modern consumer with animal motifs and Illustrations.

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FINAL LOGO ADAPTATION

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CLOTHING TAG

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I made multiple collaterals for the brand. Starting from business cards to even clothing tags!

The essence and brand identity was made to be consistent on any medium

I received wonderful feedback from my clients and the project laid down a vision for the brand 😊