This project aims to brand Animelfare into an appealing brand for people. The brand positioning places Animelfare as a clothing line for animal lovers, as some of their profits go to animal welfare programs.
The style guide was chosen in a way to also please the modern consumer with animal motifs and Illustrations.
FINAL LOGO ADAPTATION
I made multiple collaterals for the brand. Starting from business cards to even clothing tags!
The essence and brand identity was made to be consistent on any medium
I received wonderful feedback from my clients and the project laid down a vision for the brand 😊